Elle says – “If she reads, she reads Elle”
Elle is one of the foremost fashion magazines in the world today. Considered a style icon in the publishing sphere, Elle is acclaimed globally for its focus on not just fashion; but fitness, lifestyle and more. It has over 49 international spread over 60 countries, making it a part of the most circulated magazines in the world. Every edition of ELLE magazine has memorable articles covering the newest trends from around the world. With content that is so fresh, informative and innovative, it is no doubt that they have successfully completed over70 years in the industry, as their popularity continues to rise.
History and Fame:
The magazine has its foundation in France, the Luxury spa birthplace of fashion. The creators of ELLE dedicated their efforts towards building a magazine to enable women everywhere to express their individuality. The magazine’s high desirability quotient among women can be attributed to the well-pieced features on affordable fashion and living. ELLE has millions of ardent followers all around the world making it the world’s largest fashion magazine; with 5 million readers from the United States alone. Subscribers of ELLE often compliment the editorials; a feature that is consistently impressive and flawless.
Who does ELLE appeal to and why:
ELLE has captivated readers between the age of 15 and 49, owing to its sensitive coverage of articles that relate to several issues, experiences, anecdotes and so much more about women. It showcases talent from around the world serving as an inspiration to women everywhere. Every single issue of the magazine is packed with insightful content while carefully also advertising products that largely appeal to women.
The layout of the magazine is well designed and not overly cramped; a huge attractor-factor for readers. ELLE also publishes a teen magazine that is exclusively dedicated to fashion and fitness for younger audiences. A good number of young girls who haven’t quite tuned in to fashion, adore ELLE Magazine for interviews, book reviews and articles on health and fitness.
Digital ELLE Magazine:
The more recent surge in digitization; digital platforms in particular, has seen the present generation take to magazines like never before. Digital magazines have turned into champions; linking countries, continents, publishers, advertisers and readers. ELLE seized the opportunity and bringing digital copies of their magazine to readers everywhere. Furthering digital magazines are newsstand apps that can be downloaded for free onto several smart devices. Users can browse, click and buy ELLE magazines directly through their smart phones, iPad, iPhone, Androids, Windows 8, other tablets and the web.
Digital magazines have quickly become extremely popular as they are priced less than print copies. Savings on digital magazine subscriptions go upto 70%! As they are eco-friendly you save a few trees and also reduce the carbon footprint with every digital purchase you make. ELLE offers a very affordable cost per issue and prices that can further be reduced by choosing an annual subscription option. Special sales on newsstands bring ELLE at even better prices; quite phenomenal when compared to the print editions.
Another major advantage of the digital magazine is its instant availability. The digital format of the magazine often contains interactive quizzes, polls and contests for readers to engage in. They can click on interesting links and play videos directly, without leaving the issue. Users can easily search for older issues of the magazines and buy them when required.